春风十里不如你
French rider Valentin Debise’s Chongqing 'Landing Visa' ride puts mountain city in global spotlight_我的网站

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As night falls over Southwest China's Chongqing Municipality, motorcycles begin to weave along Nanbin Road, with riders posing against the glittering skyline across the Yangtze River. Within seconds, the moving camera captures bridges, high-rises and riverside lights - creating a signature travel moment that has become known online as the "Chongqing Landing Visa."
The trend has now spread beyond Chinese social media. On Monday, French rider Valentin Debise, who competes in the World Supersport Championship on a Chinese-brand ZXMOTO, posted a video thanking Zhang Xue for taking him to experience the "Chongqing Landing Visa."
The "Chongqing Landing Visa" is not an actual visa, but a humorous nickname coined by netizens for a popular motorcycle photo-op in Chongqing. Visitors ride or pose with motorcycles at designated spots along Nanbin Road, using Chongqing's dazzling nighttime skyline as a backdrop, while performing a series of signature poses, such as stretching out their arms, making a heart gesture or being lifted into the air, to capture their own video of the mountain city.
The motorcycle photo-op, a playful trend created by Chinese netizens, has rapidly gained popularity this year, with related videos garnering more than 1.52 billion views. An increasing number of celebrities, influencers and foreign tourists have joined in.
"People like the 'Landing Visa' not simply because motorcycles are cool, but because it combines some of the most distinctive elements of Chongqing into a single frame - the mountains, the river, the night skyline and the city's sense of speed," Chongqing-based motorcycle blogger Yu Tiancheng told the Global Times. "Visitors don't need to understand any complicated cultural background. They just get on a motorcycle, set off, and can start enjoying the city within seconds."
"For first-time visitors to Chongqing, motorcycles offer a very direct way in," Yu noted. "You're not just standing there looking at Chongqing. You're actually riding into its nighttime scenery."
The appeal of the "Chongqing Landing Visa" is not limited to professional riders or social media influencers. Young travelers from overseas are also discovering Chongqing through its everyday urban life.

A lively city
Kim Yeon, a graduate student from South Korea, visited Chongqing during her summer vacation in August. She told the Global Times that she had watched numerous "cyberpunk" videos of Chongqing on social media before her trip, but what surprised her most after arriving was the city's vibrant nightlife.
"Even late at night, there are still so many people on the streets, and restaurants, shops and small street-side businesses remain lively. For young travelers, that atmosphere itself is part of the travel experience," she said.
She was particularly struck by how Chongqing's nightlife is woven into everyday life rather than concentrated around a single tourist attraction. "You can have something to eat at night, walk around, go to the riverside to see the night view. A lot of activities can continue well into the night," she said.
This nighttime energy also provides a natural setting for the "Chongqing Landing Visa."
After spending the day exploring the city, visitors can continue discovering Chongqing after dark through motorcycle rides, nighttime tours and street-level experiences.
The motorcycle photo-op is therefore more than a photo opportunity; it has become part of the way young travelers experience the city at night.
That helps explain why Chongqing is attracting more young visitors from overseas. In the first half of this year, Chongqing Jiangbei International Airport handled more than 1.48 million inbound and outbound passengers at its immigration checkpoint, up 39.5 percent year-on-year, the fastest growth among China's 10 largest airports, according to Chongqing municipal people's government.
Nearly 70,000 foreign travelers entered Chongqing in July alone, up 84.7 percent year-on-year, according to Chongqing city government.
More than a destination
As more overseas visitors come to see Chongqing as a city they can enjoy and experience well into the night, motorcycles, night views and street life are becoming more than just backdrops - they are becoming experiences that travelers actively take part in.
Yang Gen, from the Chongqing Municipal Development and Reform Commission, told the Global Times that Chongqing's unique landscape and urban development have created a naturally three-dimensional cityscape. "Many places here are themselves scenes that people can experience and capture on camera," he said.
In his view, what makes the "Chongqing Landing Visa" interesting is that it was not a tourism project designed by the city in advance. Instead, visitors discovered a location and created a new way to experience it themselves.
"After people filmed and shared their experiences, more visitors were drawn to the same places, creating a natural chain of communication and influence," Yang said.
"This kind of approach, in which visitors participate in creating content and then attract more visitors through that content, is something traditional tourism promotion can hardly fully replicate," he noted.
Behind this new form of communication is also a shift in the travel preferences of younger tourists.
According to Yang, the ability to participate, experience and create personal memories is becoming an increasingly important factor when young travelers choose destinations.
The rise of the "Chongqing Landing Visa" also shows how locally created travel experiences can spread beyond borders through social media. As more international visitors share their China travel experiences online, China is attracting growing attention overseas.
Tesla CEO Elon Musk recently posted on X that "more people should visit China," while his mother Maye Musk has repeatedly shared her positive experiences of traveling in China.
The story of Chongqing offers a glimpse into this growing interest. The motorcycle trend is more than a viral moment; it shows how Chinese cities are attracting visitors not only through landmarks, but also through unique everyday experiences.
。 就在8月21日,快手弹指宇宙自研MMO《诡秘之主》正式公测。这款耗资12亿的游戏在开服之后热度爆表,单服排队人数接近1.4万,部分玩家要等7个多小时才能进游戏。游戏热度一路走高,登上iOS免费榜,公测第二天就冲进畅销榜TOP15。
市面上多数MMO,都会等公司财报发布之后再对外公布数据。但《诡秘之主》项目组选择直接在社交平台公开开服数据:上线1小时新增用户突破100万,同时在线70万,公测第一天新增用户接近500万。游戏的火爆也带动资本市场反馈,快手股价在公测当天小幅上涨2.32%。公测第三天,官方对外公布游戏的收入情况。iOS渠道带来约15%的收入,剩下85%来自PC端和安卓官服充值,这份统计没有把B站渠道服算进去。结合公开信息,行业第三方估算,游戏上线头三天流水超过6000万。如果热度可以稳住,国服首月流水有机会突破5亿,今年之内有望实现盈利。
原作小说在海外拥有不少粉丝,官方也已经规划海外版本。只要国服后续表现稳定,再加上海外版本上线,游戏有机会做到年利润10亿以上,属于2026年国产新游里表现靠前的一批产品。
二 | 整个项目投入12亿,由徐杰带领624人的团队开发。游戏商城把官网直充放在显眼位置,就算需要分给阅文和原作作者一部分收益,项目依旧有不错的收入水平。按照目前流水情况估算,项目最快两个多月就能回本,慢的话大概需要3‑4个月。
公测期间,官方放出9月17日新版本的福利预告,会上线外观1折券。玩家完成游戏每周任务,每个月可以拿到一张。9月1日之前注册的账号,版本更新后直接赠送两张。

三 | 折扣只针对200元以下直接购买的外观,打完折最低不到1块钱。游戏收入主要来自月卡和外观,外观分为直接购买和抽卡两种形式。

四 |
官方放出力度不小的外观福利,主要是应对MMO普遍会遇到的满月玩家流失问题,以此留住微氪玩家和喜欢收集时装的用户。游戏上线了不少欧式、洛丽塔风格的时装,用来吸引女性玩家。9月新版本的留存和流水表现,也会影响繁中版本、海外版本的上线节奏。

五 | 从玩家的实际反馈来看,游戏目前存在两个比较突出的问题。剧情改动让一部分原著粉丝不太认可,序章战力设定、塔罗会角色的表现,都引发不少讨论,这也是IP改编游戏很容易碰到的难题。
另外UE引擎带来的手机端优化问题还没解决,不少玩家转而选择PC端游玩,也间接拉高了PC和官服的收入占比。眼下游戏热度高涨,一方面是IP自带流量,另一方面市面上缺少同级别的竞品。不过MMO游戏拼的是长期运营,能不能留住原著书粉、老MMO玩家、喜欢时装的休闲玩家,是接下来的关键。
现在做大型MMO成本门槛很高,项目组也提到,2026年做大型MMO,能活下来就已经算成功。

六 | 游戏第二个月的留存、版本更新质量、出海进度,都会被行业持续关注。你觉得《诡秘之主》靠官服充值外加外观打折这套方式,能维持住后续的运营表现吗?欢迎在评论区留下你的看法~。

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Published on:10:47:27
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